B2B events (business-to-business) are events that serve to establish and maintain business relationships. One company is the organizer and one or more other companies are invited. Types of events that are suitable B2B events are, for example, product presentations, trade fairs, workshops, conferences or networking events. The main goals of participating in a B2B event are personal contact with dealers and partners as well as the exchange of news. Companies that organize such events want to actively communicate corporate innovations, strengthen their image and intensify business relationships.