The goal of a product presentation is clear: there is a new or revised product and it should be presented. On the one hand, the company wants to arouse interest among buyers and, on the other hand, generally bring the product and company into the headlines. Product presentations are therefore part of a company's classic marketing kit. One of today’s most popular product presentations is probably the annual Apple Event in September. The media reports on speculation about new products even before the event takes place. In order for a product presentation to make waves, it should ideally be held as part of an event. Possible event formats include trade fairs, press conferences, product demos or roadshows.