Product presentations at Gurgl Carat
Present your products with a WOW effect
In this article we will show you what a successful product presentation at Gurgl Carat can look like. The road to the final product is often long and challenging. It makes the relief all the greater when the product is finally ready for the market. A product presentation is the best way to celebrate this last step properly and to tell employees, customers and the press about the newly launched product.
Main aim of a product presentation
The goal of a product presentation is clear: there is a new or revised product and it should be presented. On the one hand, the company wants to arouse interest among buyers and, on the other hand, generally bring the product and company into the headlines. Product presentations are therefore part of a company's classic marketing kit. One of today’s most popular product presentations is probably the annual Apple Event in September. The media reports on speculation about new products even before the event takes place. In order for a product presentation to make waves, it should ideally be held as part of an event. Possible event formats include trade fairs, press conferences, product demos or roadshows.
Preparation & content of the presentation
All eyes are on you and your novelty. It is therefore important to be prepared. The most important thing is to set a goal first. Possible goals are, for example: increasing awareness, generating more sales, imparting knowledge, developing the USP of your own product, retaining already existing customers, increasing media attention. The event is then planned around the presentation. You can find out what you should think about before, during and after the event by taking a closer look at our event planning checklist. By the way: a product presentation can be so much more than just a simple Power Point. Let your audience put the product through its paces. Cosmetic products can be tried out, vehicles are most likely to impress during test drives and food can arouse curiosity with live cooking stations or storytelling. There are no limits to creativity. However, always keep legal and ethical considerations in mind. Depending on the market or country, the product presentation may need to be adapted.
design, visualization & presentation techniques
Depending on your previously defined goal for the product launch, there will usually also be a classic product presentation. This is the best way to present the facts and figures, especially for technical products. The design of your presentation should match the new product. If the product has not yet been produced, visualizations can help as images and pictures are much better remembered. At Gurgl Carat, your images and visualizations will be perfectly staged on the 100 m² screen. Measuring approx. 21 m (length) and 5 m (width), the screen can even accommodate a full-size bus. Such moments of surprise are worth their weight in gold for your presentation. Of course, other unusual presentation techniques can also be used. How about a presentation on a mountain top, for example, to present the new windproof outdoor jacket?
Feedback, evaluation & follow-up
After the event is before the next event - this also applies to product presentations. So get feedback from your visitors. Especially if you “dare to do something unusual” at your presentation, the feedback afterwards is very important. After all, you have to evaluate whether your idea has resonated with your target group. It is fairly difficult to achieve absolute cult status like the Apple Event, but that is not the most important thing. First, focus on your niche and build the brand image little by little. A start could be annual events that become a fixture in your marketing calendar.
Case Studies
Due to its excellent technical equipment, splendid infrastructure and impressive alpine backdrop, Gurgl Carat is just perfect for product presentations of many industries. Some examples:
- Automotive industry (winding alpine roads, close to Timmelsjoch High Alpine Road)
- Outdoor clothing (ideal test conditions in high alpine terrain)
- Ski sports equipment (Obergurgl offers 112 slope kilometers from November to April)
- Discreet product presentation (the 400-inhabitant village nestles at the very end of Ötztal)
- Sun protection products (Obergurgl is very sunny in summer and winter)
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